Overview
Client: Everyman - The Screen on the Green
Role: Art Direction, Design
Year: 2022 - 2023
Scope: Seasonal programme identity, print, social, digital, in-venue assets.
Role: Art Direction, Design
Year: 2022 - 2023
Scope: Seasonal programme identity, print, social, digital, in-venue assets.
Outcome
A refreshed identity that celebrated the cult appeal of 35mm cinema, rolling out across print and digital to strengthen recognition among Screen on the Green’s core cinephile audience.
The Brief
Reimagine the visual identity for Screen on the Green’s long-running 35mm film season (formerly Late Nights), preserving its heritage while evolving the look to feel confident, contemporary, and distinctly cinematic.
The Idea
Ground the identity in the physicality of 35mm film itself. Grain, flicker, dust, and wear became the language of the design - not as decoration, but as storytelling. Each mark would reflect the journey of analogue film: handled, transported, projected, and loved.
The Work
Developed a bold, tactile graphic system inspired by 35mm texture. Designed collectible posters and folded flyers for each season. Rolled the identity out across social, website carousels, and email.
Impact
The programme identity ran across multiple seasons for years, appearing consistently in-venue and online. The tactile print pieces were designed as keepsakes for a repeat, highly engaged audience - reinforcing emotional connection to the venue and celebrating the enduring appeal of analogue cinema.
