Beyond

Beyond is Everyman’s monthly curated film thread, designed to champion lesser-known titles and give space to bold, diverse, and culturally rich cinema that might not always make the mainstream. It’s our way of telling audiences: this may not be on your radar, but it should be. Screening twice a week - matinee and evening - the Beyond series offers a platform for a wide range of genres and voices, from indie gems to international breakthroughs. The marketing campaign needed to reflect that spirit of discovery, variety, and intention. After a creative concept presentation with several options to senior stakeholders, the final visual identity was anchored in a clean, modern typographic system. The extended “O” in Beyond became the centrepiece - symbolising the expansion of one’s cinematic experience. This graphic element flexes across formats, housing director names, quotes, film titles, and stills. It serves both a practical and symbolic function, drawing attention while creating a consistent visual language. The design was rolled out across print and digital, from Instagram stories to in-venue signage. An animated title lock-up sees the letterforms stretch and contract in fluid motion - a metaphor for pushing the boundaries of what we watch. That animation, paired with grainy texture overlays, creates a tactile, cinematic feel and underpins the trailer for the season. While the trailer itself was produced by a freelancer, I led the design direction and created the adaptable end-frame each month, updating the featured titles and maintaining visual cohesion across the campaign.