The ribbon threaded through every touchpoint. On popcorn boxes, it formed looping typography spelling out “Love is All Around.” It was physically included in photoshoots, digitally animated across social channels, and paired with Audrey Hepburn in a fur coat imagery to reinforce the tone of membership ( in which Audrey is our hero image) and gift-giving.
In 2025, at the Senior Stakeholders request the ribbon returned, evolved as a more tactile velvet version across gift cards, digital campaigns, and even large-scale venue installations like Screen on the Green. Animations were refined to maintain texture while adding gentle movement, reinforcing brand continuity across platforms.
From a single concept conceived in July 2024, the red ribbon became a unifying visual device - scalable, flexible, and instantly recognisable - linking Everyman’s seasonal products, digital content, and experiential moments into a cohesive, culturally resonant Christmas campaign.
