Easter 2023

When Everyman launched its 36th venue in the iconic Borough district in December 2021, the challenge was clear: this culturally rich and architecturally distinctive neighbourhood demanded a bold and thoughtful creative statement. Positioned within a row of striking industrial arches and just moments from Tate Modern, the venue’s identity needed to reflect both its environment and the artistic spirit of the area. Drawing on patterns found throughout Everyman’s interior design language -pop art motifs, cinematic iconography, and our distinctive food and beverage styling - I created a series of illustrated vectors that captured multiple viewpoints of the new venue. The visual system was deeply rooted in the local context, nodding to the artistic influence of the Tate while aligning with Everyman’s cinematic soul. The identity was rolled out across an extensive suite of assets, including animated end cards, hoardings, wristbands, menus, tickets, tote bags, and custom stickers - each reinforcing a cohesive and location-aware visual narrative. This was more than a launch - it was a creative landmark that set the tone for the venue’s integration into one of London’s most recognisable cultural zones.