Easter 2023

For the Easter campaign of 2023, an assortment of films emerged with ties to the 1980s and gaming era. Among these cinematic releases were titles like Tetris, Super Mario Bros, Dungeons and Dragons, and Air. Having previously crafted a highly popular confetti Easter egg identity the year before, my team expressed a desire for a graphic that would be an evolution of this concept. With this objective in mind, I extended the theme of multicoloured eggs while adding in pixelation and grid aesthetics. My intention was to capture a playful and retro creative, one that would strike a chord with children and parents, those born in the 1980s, and anyone with an appreciation for a nostalgic nod to the gaming industry. In addition to the identity, I crafted an illustration designed to organically promote the films, accompanied by the tagline, "Choose Your Player." This visual concept aimed to engage the audience by offering them to choose their own cinematic adventure. The design caught the eye of another creative agency earning a prominent feature in their monthly newsletter.