Overview
Client: Everyman
Role: Art Direction, Motion, Campaign Design
Year: 2024
Scope: Nationwide campaign, animation, paid social, digital display
Role: Art Direction, Motion, Campaign Design
Year: 2024
Scope: Nationwide campaign, animation, paid social, digital display
Results:
A dynamic nationwide campaign promoting Everyman’s European Championship screenings during Euro 2024, rolled out across paid social, digital display, and in-venue screens to broaden audience engagement beyond traditional football venues.
The Brief
Design a campaign to announce that Everyman would screen European Championship matches in-cinema, offering an alternative to pubs - with comfy seating, big screens, and food and drinks service - appealing to football fans who wanted a social viewing experience.
The Idea
Use a contrast of black-and-white crowd photography with a vibrant sporting colour palette inspired by the flags of competing national teams. This approach gave the campaign both energy and inclusivity, celebrating Europe’s variety and the excitement of football culture.
The Work
I designed a motion-led campaign featuring a custom animated identity with bold, energetic typography evoking fan chants. Rolling football motifs carrying flag colours to represent competing nations. Animation pacing and transitions that matched the energy of match highlights.
The Impact
The campaign brought visibility to a new way of watching major football tournaments at Everyman, leveraging paid social and digital channels nationwide.