Overview
Client: Everyman Cinemas
Role: Art Direction, Design, Motion
Year: 2020
Scope: Festive membership campaign, animation, social, digital, in-venue and print assets
Role: Art Direction, Design, Motion
Year: 2020
Scope: Festive membership campaign, animation, social, digital, in-venue and print assets
Outcome
A nationwide festive campaign that gave Everyman membership a bold, giftable presence across cinemas and digital channels.
The Brief
Create a distinctive Christmas digital advert that promoted Everyman’s three-tier membership as a desirable, giftable product - cutting through early festive noise while remaining warm, cinematic, and on brand
The Idea
Each membership tier was given its own visual, defined by pattern and an iconic actor. These were brought together through a playful, kaleidoscopic animation system that balanced clarity with festive charm.
The Work
I led the visual identity and animation design, building a dynamic mosaic of colour, pattern, and iconography. Motion ensured even text-led moments felt engaging, supported by a bright seasonal soundtrack. Following its success, the identity was rolled out across digital banners, in-venue point-of-sale, and a collectible set of gift postcards.
Impact
The campaign ran nationwide, placing the work in front of hundreds of thousands of cinema-goers during the peak festive period, with additional reach across social and online channels. Its success directly informed further use and extensions across the brand.