The end result was whimsical and heartwarming. The campaign did so well on social attaining outstanding reach that I created a set of of digitaI banners, point of sale artwork and postcards.
Christmas Vouchers 2020
Everyman needed to get ahead of the festive game and promote their membership as Christmas gifts. I set out to create a visual identity and animation promoting their 3 tiered membership vouchers. The tiers use three different colourful patterns and three iconic actors. The animation needed to be upbeat, hopeful, and display informational text. With that in mind, I chose a vibrant festive backtrack, I created icons and a captivating, kaleidoscopic, moving mosaic so that even when it was just showing text there would be some movement.