I wanted the design to be reminiscent of the 1950 Disney aesthetic but also have a pop art modern tone to encourage the younger generation to pick it up. I decided to have the unusual trifold as I wanted the back of the booklet to be a keepsake poster but also create an enticing cut-out to show, much like a fairytale, that there's more to the booklet than meets the eye.
Everyman Fairytale Season
In a few Everyman cinema sites, there will be a festival celebrating a certain genre of films. In this case, it was Fairytales. I was tasked with designing a booklet that gave the film's description, cast, time, and date. This booklet then carried forward to a popcorn box and other merchandise. My design came from the idea that the people attending this showcase will be mainly adults with children.