The waiter is wearing an outfit from Beetlejuice. The typeface for the title is taken from The Rocky Horror Show. The background is the carpet from The Shining and a common retro pattern that Everyman uses in many of our campaigns and their interior design. I had in my head an almost comedic yet chilling backtrack with abrupt beats so that I could easily time the appearance of the eyes and the sudden shifts in frame. To expand the identity further I created film title carousel assets, popcorn boxes and snack pots.
