Halloween 2020

Halloween at Everyman has always offered a playful opportunity to lean into our more eccentric side. In 2019, I created a bespoke illustrated campaign - a tongue-in-cheek nod to vintage horror with a narrative rooted inside an Everyman screening. The sofas were stylised versions of our iconic seating, while ominous eyes peered from behind - subtle visual metaphors for the audience itself. By 2020, I had expanded my skill set through an intensive animation course, which opened the door to greater creative freedom. I developed the original static concept into a fully animated piece, layering comedic tension and jumpy timing into the movement - including sudden frame shifts and eye reveals set to a sharp, deliberately jarring backtrack.

The design wove in horror iconography reinterpreted through the Everyman lens: the waiter’s outfit nodded to Beetlejuice, the typeface was borrowed from The Rocky Horror Show, and the backdrop drew on the infamous Shining carpet - a retro pattern we often echo in our interior design.

To extend the identity, I built out a suite of complementary assets, including snack pots, popcorn boxes, and carousel creatives to promote film titles across digital platforms - all consistent with the campaign’s mischievous, cinematic tone.

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