In the summer of 2021, Everyman launched a new burger - and with it came the opportunity to build a playful, visually arresting campaign that captured the brand’s distinctive, tongue-in-cheek personality. I developed an identity rooted in retro-style illustration, drawing inspiration from vintage Americana and mid-century fast food ads, reimagined through Everyman’s cinematic lens. The design leaned into bold colour palettes, character-driven elements, and expressive type - a creative approach that aligned perfectly with our irreverent tone of voice. Once the illustration style was established, I expanded it into a short-form animation used across social, our website, and in-cinema screens. These animated moments helped bring character and movement to the burger launch, transforming a simple F&B addition into a stylised event within our venues. The final result was a punchy, memorable campaign that added flavour not just to the menu - but to the wider Everyman brand experience.
