Overview
Client: Everyman
Role: Art Direction, Illustration, Animation
Year: 2021
Scope: Seasonal F&B campaign, illustration, animation, social, in-venue screens.
Role: Art Direction, Illustration, Animation
Year: 2021
Scope: Seasonal F&B campaign, illustration, animation, social, in-venue screens.
Outcome
A playful, character-led campaign that turned a menu launch into a distinctive brand moment across cinemas and digital channels.
The Brief
Launch a new burger with a campaign that felt bold, fun - elevating a food item into a moment audiences would notice and remember.
The Idea
A retro-inspired illustrated world, drawing on vintage American fast food advertising, reinterpreted with Everyman’s cinematic, tongue-in-cheek tone.
The Work
I developed a bold illustration style built around expressive characters, punchy colour, and playful typography. Once established, the identity was brought to life through short-form animation, creating movement and personality across social and web. The visuals were so well received that the campaign was extended beyond digital into print and out-of-home placements.
The Impact
The campaign ran across Everyman venues and digital platforms throughout summer 2021, adding character and visibility to the food offering and reinforcing the brand’s irreverent, design-led approach to even its smallest touchpoints.