Callum and his manager wanted to see options where the letters were less obvious to the eye. I created a variety of options. Our next plan is to create an online exclusive shop with limited merch drops.
FKRS
Here are a few merchandise designs I created for the well-known Scottish musician Callum Beattie. His single ‘Fuckers’ is about how we are letting our planet down by caring about the wrong issues and putting the wrong leaders in charge. When designing this clothing range I had to keep in mind that the words were could be offensive and controversial in language but the message stems from a place of kindness and wisdom. For that reason, the end chosen option was a less aggressive and traditional serif font. I then continued that style on the back for the quote, bringing out the words most important to the artist in bold.