Overview
Client: Everyman
Role: Art Direction, Motion Direction
Year: 2025
Scope: Campaign concept, motion, social, digital, in-venue
Role: Art Direction, Motion Direction
Year: 2025
Scope: Campaign concept, motion, social, digital, in-venue
Outcome
A distinctive seasonal campaign that reframed Halloween through mood, sound, and temptation - positioning Everyman as the place to spend the season.
The Brief
Create a Halloween campaign that felt cinematic rather than novelty-led - something in the shared experience of cinema.
The Idea
The concept explored the dual meaning of spirits: ghostly presences and the cocktails served in Everyman venues. This was paired with the idea of shadows - strangers gathered in the dark. The campaign was about temptation. Luring people in.
The Work
I developed a cohesive seasonal visual system, including: Motion-led hero assets, social and digital placements, in-venue screen content.
The Impact
The campaign ran across Everyman’s social, digital, and in-venue channels throughout the Halloween period, shaping the seasonal identity at a national level.
