Witching Hours 2023

For Halloween 2023, I conceptualised and illustrated the Witching Hours campaign for Everyman Cinemas - a bold, referential celebration of iconic horror and cult classics that anchored our seasonal programming. The campaign design began life as the reverse poster for our weekly film flyers but was intentionally crafted with adaptability in mind, allowing it to scale into a fully-fledged multi-platform identity. The illustration is rich with cinematic references from that year’s featured Halloween line-up. I used these touch points to build a visually dense world that felt simultaneously playful and spooky - ideal for our cross-generational audience. Knowing the campaign would run across print, social, digital display, and in-venue artwork, I developed the composition with modularity at its core. Characters and motifs were designed as editable assets: for example, the sandworm from Beetlejuice was animated to act as a frame across digital formats, and the black-and-white tiled flooring - a nod to Everyman's interior aesthetic -became a unifying graphic structure in Instagram Stories and screen slides. Typography also played a key role - inspired by the jagged, vintage lettering of Beetlejuice. As an added touch point for younger cinema-goers, we produced custom sticker sheets featuring characters from the poster illustration. Children attending Halloween screenings could decorate their popcorn boxes with these or take them home as a tactile, collectible souvenir - a simple but effective way to embed the Everyman brand experience beyond the screen.