Knowing the campaign would run across print, social, digital display, and in-venue artwork, I developed the composition with modularity at its core. Characters and motifs were designed as editable assets: for example, the sandworm from Beetlejuice was animated to act as a frame across digital formats, and the black-and-white tiled flooring - a nod to Everyman's interior aesthetic -became a unifying graphic structure in Instagram Stories and screen slides.
Typography also played a key role - inspired by the jagged, vintage lettering of Beetlejuice.
As an added touch point for younger cinema-goers, we produced custom sticker sheets featuring characters from the poster illustration. Children attending Halloween screenings could decorate their popcorn boxes with these or take them home as a tactile, collectible souvenir - a simple but effective way to embed the Everyman brand experience beyond the screen.
