Lost Fish

At Lost Fish, I led the creative direction across all visual outputs, shaping a cohesive and strategic brand presence from digital experience to animation. My focus was on translating the company’s AI-driven product into a design language that felt both innovative, calm and approachable. I developed a suite of 3D illustrations that narrated key user actions throughout the site - each one crafted to communicate product value with clarity and personality. The visual style balanced technical edge with human warmth: supple character forms, pastel tones, and fluid environments designed to reflect the ease and intuitiveness of the platform. To further strengthen brand recall and create an engaging user journey, I introduced two bespoke 2D animations featuring the fish logo. The first was designed as a subtle, ambient loop on the homepage - capturing attention while users absorbed content and encouraging them to linger longer. The second served as a visual holding screen, offering a seamless branded moment while the site dynamically loaded content for the viewer. I also storyboarded and art-directed a 3D animated explainer videos for investor decks - ensuring every frame told a clear, strategic story. Together, these assets formed a unified system that reinforced the brand’s elevated personality and showcased its technology.