Membership Redesign

In the autumn of 2023, Everyman introduced an exciting new membership rebrand. Several months prior to its launch, I was entrusted with the redesign. To craft a compelling campaign, I conducted a comprehensive analysis of our competitors and sought inspiration from companies we aspired to be like. The objective of this campaign was to instil a sense of celebrity status in our customers when they visited our venues. I aimed to captivate and pique the public’s curiosity and desire to become a part of our community, offering them insights into behind-the-scenes action, including special host Q&As and members’ previews. With these aspirations in mind, I developed a sleek, minimalist design, characterized by a striking black and white aesthetic. The centrepiece of the campaign features captivating, full-bleed imagery of iconic Hollywood celebrities. The images on the right represent the membership cards and the folders that would house them when presented to new members. The following pages showcase a diverse range of design elements, all strategically tailored to enhance our brand’s appeal across social media, magazines, and public transport advertisements.