Muse and Mojo

Muse & Mojo is a self-initiated creative venture born from years of ideation. The concept was simple: to reinterpret the emotional and cultural impact of music, film, and sport through detailed illustration and typographic storytelling. I launched Muse & Mojo as an online print shop that transforms the entire lyrical or narrative journey of an iconic artist, album, or cultural moment into a single, cohesive piece of artwork. This wasn’t just a print shop; it was a narrative design project aimed at evoking memory, mood, and meaning. I developed the brand from the ground up, including naming, tone of voice, and full visual identity. Muse represents inspiration and passion; Mojo reflects both personal nickname and its musical associations. The final logo - headphones framing the letterforms - embodies the immersive creative headspace I enter when designing with music in mind. Unlike my earlier project (Hairytails), Muse & Mojo was designed to scale. I handled all illustration and creative direction, while outsourcing fulfillment to streamline operations and allow me to focus on design and audience growth.