Overview
Client: Benny Page x Origin8a x Propa
Role: Art Direction, Illustration, Design
Year: 2021
Scope: Single artwork, visual identity, lyric video assets
Role: Art Direction, Illustration, Design
Year: 2021
Scope: Single artwork, visual identity, lyric video assets
Outcome
A vibrant, 1980s-inspired visual identity that reinforced the euphoric energy of the track across both the cover artwork and lyric video, creating a cohesive visual presence for the release.
The Brief
Design a bold, energetic cover for the dance single Harmony that nods to 1980s colour, mood, and style, while reflecting the euphoric feeling of losing yourself in music.
The Idea
Retro palettes, analogue textures, and rhythmic composition were used to visually echo the track’s energy. Multiple design directions allowed flexibility for integration into later assets.
The Work
I developed a series of design options that combined vibrant 1980s-inspired colour with dynamic, music-driven composition. The lead cover was chosen for the single, while the additional concepts were incorporated into the lyric video and remix versions, forming a cohesive visual system.
The Impact
The campaign gave the release a distinctive, recognisable aesthetic that resonated with fans of dance music, ensuring the single stood out across streaming platforms and social channels.