Overview
Client: Everyman Cinemas
Role: Art Direction, Illustration, Animation, Design
Year: 2020
Scope: Campaign assets, animation, homepage banners, logo adaptation.
Role: Art Direction, Illustration, Animation, Design
Year: 2020
Scope: Campaign assets, animation, homepage banners, logo adaptation.
Outcome
A visually cohesive campaign that brought the spirit of Our Planet to life across Everyman’s digital channels, increasing awareness of the screening and engaging audiences with a playful, nature-inspired design.
The Brief
Support the screening of Our Planet with a campaign that evokes the natural world while staying true to Everyman’s brand identity.
The Idea
Combine nature-inspired colours with retro ’70s design cues to create an approachable, tactile aesthetic that feels connected to the series’ environmental message.
The Work
I led the creative direction, producing animation, homepage banners, and a subtle adaptation of the Everyman logo. The palette of canvas greens, soft greys, yellows, and pastel pink accents referenced nature and the gauze overlay added texture and warmth, nodding to the field wear seen in Attenborough’s iconic documentaries.
Impact
The campaign engaged Everyman audiences, enhancing excitement for the screening while providing a visually distinct, memorable touchpoint across the campaigns digital channels.