Overview
Client: Tom Everett
Role: Art Direction, Design
Year: 2020
Scope: Single artwork
Role: Art Direction, Design
Year: 2020
Scope: Single artwork
Outcome
A bold debut single cover that established a strong visual identity for Tom’s first release with a record label.
The Brief
Create the artwork for Tom Everett’s first label-backed release - an introduction that felt confident, expressive, and reflective of his musical style.
The Idea
Bright colour and expressive paint textures were used to mirror Tom’s personality and sound. Repetition became a key visual device, echoing the looping structure and rhythm of the track itself.
The Work
After researching Tom’s visual preferences and online presence, I explored a range of colour-led concepts before landing on a vibrant, painterly direction. The repeated title was brought forward as a central graphic element, reinforcing the track’s hypnotic, cyclical energy while creating a striking, recognisable cover.
The Impact
The artwork helped establish a clear visual language for Tom’s early releases, providing a strong foundation for his introduction to a wider audience.