The chosen logo was a simple sans-serif which I think contrasts well with the fluid and unconventional designs promoting their later single releases. Police Car Collective has a unique sound where they have pulled apart their audio so it sounds glitched and fuzzy. I wanted this original feature to play a part in their single designs; - "Mine" and "I think I think Too Much". The shown below are just two options I came up with taking their titles and making them waved and blurry.
Police Car Collective
3Beat signed on an upcoming artist, Police Car Collective. Before the release of their first single they needed a new logo to reflect them and their music. Their desired aesthetic was bold, vibrant, and reminiscent of VHS. I came up with various logo options for them - see below GIF. I took inspiration from 90’s punk album covers, alternative film posters, and videocassette packaging.