I developed a range of logo explorations - drawing inspiration from punk album art, cult film posters, and videocassette packaging - before landing on a clean, sans-serif mark. This restrained typographic choice served as a deliberate counterpoint to the band’s more experimental visuals, allowing space for fluid, unconventional treatments across future single campaigns.
Their music deconstructs typical pop structure - glitched, fuzzy, and frenetic - which became a key influence in my design thinking. For the singles Mine and I Think I Think Too Much, I created distorted typographic treatments that visually reflect their warped, unpolished sound. Type or visuals become waved or blurry - mirroring the band’s sonic identity and giving them a recognisable aesthetic framework for future releases.
