Overview
Client: Everyman Cinemas
Role: Art Direction, Design
Year: 2023
Scope: Creative concept, key artwork, digital promotion
Role: Art Direction, Design
Year: 2023
Scope: Creative concept, key artwork, digital promotion
Outcome
A cohesive visual identity for a curated Scorsese film season, designed to build anticipation for Killers of the Flower Moon while uniting the director’s wider body of work. The artwork was displayed for 1–2 months across a quarter of Everyman London sites, reaching an estimated tens of thousands of guests.
The Brief
Ahead of the release of Killers of the Flower Moon, Everyman wanted to host a digital film season that celebrated Martin Scorsese’s legacy, creating a narrative through-line that connected his past work with the upcoming release and encouraged deeper audience engagement.
The Idea
The concept drew from the muted, consistent colour palettes found across Scorsese’s films and his strong association with New York. I developed a collage-style approach inspired by classic New York newspaper layouts - referencing archival storytelling, grit, and history, all themes central to Scorsese’s work.
The Work
Developed the overarching creative concept for the curated season. Designed a collage-style key artwork rooted in editorial composition. Referenced New York newspaper typography and layout. Delivered a promotional flyer used as the primary digital asset for the season.
The Impact
The artwork was displayed for 1–2 months across a quarter of Everyman sites, reaching a tens of thousands of guests. When guests ( and internal staff members) took the piece home, it reinforced something I always aim for in my work: creating a design that connects with people. It allowed guests to bring a little bit of Everyman into their own space, serving as a reminder of the experience and encouraging them to return.