Secret Garden

After experiencing Everyman at the Grove, I set out to craft the most vibrant, fun, summery, and classy event identity it had ever seen. I believed that previous years' designs had leaned toward a darker aesthetic that didn't quite capture the essence of the experience. In collaboration with the hotel team, events managers, set designers, and gardeners, we meticulously refined the final creative concept below. The design encapsulated even the tiniest of details, from selecting the perfect plant species to the type of lighting and even the choice of the opening night film starring Marilyn Monroe. We also collaborated with a talented mural artist to ensure a seamless and cohesive style across all parts of the event space. This attention to detail translated my initial concept into various elements, including screen and bar designs, holding slides, menus, invitations, decor, web banners, and a myriad of printed collateral. The end result was a vibrant, harmonious, and unforgettable event experience that resonated with attendees on multiple levels.