Everyman Our Planet

To celebrate the launch of David Attenborough’s Our Planet, Everyman’s website underwent a temporary rebrand. I led the creative direction, delivering a suite of assets including an animation, a series of homepage banners, and a subtle reinterpretation of the Everyman logo to align with the campaign’s environmental tone. The visual identity was built around a palette of canvas greens, soft greys, and yellows - evoking the natural world - while a pastel pink thread ran throughout to retain a connection to Everyman’s core brand. Drawing inspiration from '70s design, I introduced retro colour bands and applied a fine gauze overlay to give the clean layout some gentle texture - an intentional nod to the kind of tactile fabric you'd expect to see in one of Attenborough’s iconic field gilets.