I chose the shades of canvas greens, greys, and yellows so that the design reflected a positive environmental attitude but also added a pastel pink to tie in the Everyman brand. Everyman also has a very retro feel so I incorporated '70s coloured bands within the design. The overall look was a little clean without any texture and so I overlaid a subtle gauze which reminds me of a fabric gilet David Attenborough might wear on his documentaries.
