'Reason' marked the second single I created for Tom, following the success of his debut release Patti. Building on the established visual identity, I designed a bold, emotionally resonant cover that leaned into Tom’s preference for colourful, contemporary design - while subtly evolving the aesthetic language we had begun to shape together. Originally titled Maze, the track is a dance-driven anthem about rediscovering love and allowing emotional vulnerability. To reflect this, I developed a visual concept centred on colour block obstacles. The blocks become metaphorical, representing the filtering of emotions or putting your walls up. This is a concept conveyed in both the lyrics and the production. Visually, it also references the way Tom manipulates and obscures his own audio through post-production, creating an emotional barrier between artist and audience.
